Nuun and Company, pioneer of the leading electrolyte enhanced drink tablet, has named Smack Media as its public relations agency of record. The partnership comes together as Nuun looks to continue an aggressive path of growth, particularly with growing retail partnerships and a new product launch for 2012.
“Nuun products lend hydration and inspiration to the daily activities of athletes worldwide and we are thrilled to partner with Smack Media to further communicate this message across a broader audience,” said Mason Reay, President and CEO of Nuun.
Reay continued, “eight years ago, we launched a light, refreshing and portable hydration solution to replace sugary sports drinks and powders that were not meeting our personal hydration needs. Today, we are sold in over 5,000 outlets, sponsor hundreds of events nationwide and continue our mission to help individuals be at their best. Our goal is to spread this message of smart hydration.
“We selected Smack Media because of their strong reputation for bringing innovative brands in the sports, health and fitness space to the forefront of media in conjunction with driving successful product launches.”
“I remember back in 2004 when Nuun was launched. I loved that it was portable, light tasting, and had no sugar. I’ve used Nuun ever since,” said Smack Media’s Founder, Elisette Carlson. “We are privileged to help Nuun broaden their brand awareness and distribution, in particular with a new product that will target an audience beyond the endurance community. We pride ourselves on knowing and believing in the products and brands we work with and are excited to make meaningful connections for Nuun.”
According to Leisure Trends Group’s RetailTRAK, Nuun’s electrolyte enhanced drink tabs were the best-selling sports drink in US outdoor, run speciality and bike specialty stores in 2011, as at October.
Nuun currently leads the portable hydration market with its low calorie and no sugar drink tablets that replace essential electrolytes, such as sodium and potassium. The electrolyte drink tabs are available in 11 flavours and are ideal for sports, fitness and busy days at the office or at home.
www.nuun.com
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