Leading US speciality bike retailer, Performance Bicycle is opening six new retail stores in four states nationwide across the US.
The new store openings are: Sacramento and Berkeley, California; Dallas/Fort Worth and Austin, Texas; Atlanta, Georgia; and the company’s first ever expansion into Idaho, with a new store set for Boise.
These six locations join 94 Performance Bicycle stores nationwide. According to the company, every Performance store is designed as a friendly, one-stop resource where avid and beginning riders alike can easily find the bikes, equipment and gear they are looking for.
Every Performance store stocks a full assortment of road bikes, mountain bikes, path & pavement bikes, women’s bikes and kid’s bikes. Full-time, professionally certified ‘Spin Doctors’ are always present to answer questions and to offer guidance, from choosing the right bicycle to how to train.
The Grand Openings are all set to occur simultaneously on 8 April, to coincide with the spring cycling season. The stores’ specific individual locations are:
• Roseville, CA (Sacramento) – 1901 Douglas Blvd, Roseville, CA 95661
• Berkeley, CA (San Francisco) – 1824 University Ave, Berkeley, CA 94703
• Marietta, GA (Atlanta) – 50 Ernest Barrett Pkwy, Suite 1045 Marietta, GA 30066
• Boise, ID – 8587 Franklin Road, Franklin Towne Plaza, Boise, ID 83709
• Austin, TX – 4040 South Lamar Blvd, Brodie Oaks Shopping Center, Austin, TX 78704
• Southlake, TX (Dallas/Fort Worth) – 2915 East State Hwy, Gateway Plaza, Southlake, TX 76092
"Our mission is to demystify cycling and make it easy for anyone to get involved," said Jim Thompson, Chief Executive Officer of Performance Inc.
"For every hard-core racer and mountain biker, there’s a daily commuter and beginner just waiting to get going. We want to make Performance Bicycle the place where every type of cyclist can shop and find exactly what they need, and with so many new markets opening up, we’re excited to spread our pro-cycling message across the nation."
Each Performance Bicycle store has a Spin Doctor service department offering free bike fitting with every bike purchase, in addition to repair and customisation services.
Spin Doctor departments are staffed by experienced and certified mechanics who are able to service and repair all bike brands and offer advice on everything from what type of bike to buy, to great places to ride.
Thompson concluded, "With the outstanding product and service in our stores, and our award-winning website and free catalogue, we are truly the one-stop shop for every type of rider."
