UK multisport retailer Primera Sports has announced a new partnership with local cycling team UK-Biking. UK-Biking and Primera are both based in Bournemouth, East Dorset. Under the partnership between the retailer and the team, a new national cycling club Team UK-Biking Primera will be launched.
Richard Lang from UK-Biking said, ‘The aim of Team UK-Biking Primera is to expand on our already successful club and race team, bringing together cyclists from around the country to take part in various events.’
Team UK-Biking Primera will also leverage the opportunity to show off some newly branded Team UK-Biking Primera kit.
Commenting its relationship with Team UK-Biking, Primera said, ‘We have known a lot of the guys for many years and we have always been impressed with their commitment to the sport. With the new partnership, Team UK-Biking Primera is going to go national. This will give riders from all over UK the opportunity of belonging to a friendly team.
‘Also as a team member you will get lots of unique benefits and special offers on a regular basis. If the team has interest from other countries it could go global.’
