Lifestyle sports marketing and outdoor adventure event marketing specialist MESP Inc has announced a multi-year partnership with Subaru of America Inc as the Presenting Sponsor of the Merrell Down & Dirty National Mud Run Series, held annually in nine cities across the US.
Subaru will be the Official Automobile partner for the series.
"Subaru and MESP Inc share the same drive and passion for outdoor activities," said Michael Epstein, President of MESP.
"The partnership will be a perfect fit because of their unique identity with active lifestyle consumers and their willingness to help this unique consumer achieve their thirst for fun, fitness, friendship and adventure."
The Merrell Down & Dirty National Mud Run Series presented by Subaru consists of nine events in major cities around the US in which athletes compete in 5K and 10K runs through a fun off-road, muddy course with military style obstacles.
The unique event has proven to test participants in conquering several challenges and mud pits on their way to the finish line – all while supporting the troops through Operation Gratitude. Operation Gratitude, the series’ official charity partner, is an organisation that sends individual care packages enclosed with snacks, entertainment items and personal appreciation letters to US Service Members deployed overseas.
MESP currently produces high profile events such as the Nautica Malibu Triathlon, the Nautica South Beach Triathlon, and the Merrell Down & Dirty National Mud Run Series presented by Subaru.
MESP also strives to produce events that make a difference in people’s lives. MESP events have raised over US$6 million for various philanthropic organisations, such as Children’s Hospital Los Angeles, the Elizabeth Glaser Pediatric AIDS Foundation, the Leukemia and Lymphoma Society, and Operation Gratitude.
Subaru recently announced its own PR (personal record) with another year of record sales in 2010. "Given the reliability and durability of our all-wheel drive products, Subaru owners continue to be passionate about outdoor events," said Tim Mahoney, Senior Vice President and Chief Marketing Officer for Subaru of America.
"This in turn drives our commitment to support runners, hikers and other outdoor enthusiasts, and it’s why this partnership is a great fit."
"This run provides a very unique race opportunity," added Melissa Trotto, Outdoor Lifestyle Sports Marketing Coordinator for Subaru.
"Through this partnership, we will help people meet their fitness goals and have fun at the same time."
