Swim technology specialist Swimovate will be the official Swim Sponsor for Challenge Henley 2011 on 18 September 2011 – and the long distance swim course will be billed as the Swimovate Swim Course.
London-based company, Swimovate, was originally founded in November 2007 by a team of UK triathletes seeking to develop innovative and affordable electronic training products for sports.
Since then, Swimovate’s swimming watch computer Pool-Mate, launched in 2009, has been making waves! The Pool-Mate revolutionary ‘wristworn swimming computer’ has a range of features. A key plus for the product is that it delivers a fully automatic lap and stroke counter for swimming.
The Pool-Mate is a comprehensive watch that will automatically calculate a swimmer’s lap count, average strokes per lap, speed, distance, calories and efficiency.
There is no need to press a button or turn a dial at the end of each lap. The Pool-Mate counts laps after an initial press of the start button and swimming commences. Featuring advanced motion sensor technology, the Pool-Mate ‘really brings swimming into the 21st century.’
Since launching in September 2009, Swimovate has sold over 25,000 Pool-Mate watches in 60 countries around the world.
www.challengehenley.com
www.swimovate.com
www.pool-mate.com
