Leading endurance coaching specialist LifeSport Coaching has announced its partnership with K-Swiss, the creator of cutting edge triathlon running, racing shoes and apparel.
K-Swiss remains the shoe and apparel partner of Ironman globally. It has a commanding presence in Hawaii each year at the Ironman World Championships, both on the ground and also on the feet of many of the top pro and age group athletes.
The brand is the shoe and apparel of choice of renowned Ironman athletes Chris Lieto and Mirinda Carfrae, the 2010 Ironman World Champion.
"LifeSport is recognised as the worldwide leader in triathlon coaching and we are thrilled that they have chosen to endorse our product," said Erik Vervloet, Vice President of Sports Marketing at K-Swiss.
"We look forward to working closely with LifeSport at events, camps, and in product testing with their group of coaches and athletes."
Lance Watson, Olympic Gold Medal triathlon coach and President of LifeSport, added, "I have been closely watching K-Swiss and their product development for a number of years now.
"K-Swiss listens carefully to athletes, coaches and sport experts, coupling that feedback with their own expertise to continually create and refine racing and training products that triathletes embrace.
“In my mind there is no other shoe and apparel company as committed to the sport of triathlon as K-Swiss. LifeSport shares that same spirit and passion for excellence and athlete performance. We are really excited about this partnership."
