The International Cycling Union, Union Cycliste Internationale (UCI), and Tissot have announced the renewal of their partnership. The deal secures Tissot, one of the world’s largest producers of traditional Swiss watches, as Official Timekeeper and Partner of UCI and its races, for a further six years. During this time, Tissot will continue to provide state of the art solutions with regards to timing, real time information, statistics and results.
The multiple events covered by the deal include the UCI Road World Championships, UCI Track World Championships, UCI MTB and Trial World Championships, UCI Track Cycling World Cup, UCI Mountain Bike World Cup, and, in a new addition, the UCI BMX World Championships from 2012.
The alliance between UCI and Tissot dates back to 1995 and has remained a strong partnership throughout this time.
Pat McQuaid, President of UCI, said “UCI is very pleased to continue its longstanding relationship with Tissot. Tissot is setting the highest international standards in timekeeping and we share the same values of precision and perfection. Our partnership builds on trust and reliability. Overall, this is a great fit as we both complement each other.”
President of Tissot, François Thiébaud, added, “Tissot has a profound link to cycling thanks to its long-term partnership with the UCI. This year, the UCI World Championships will be held in Copenhagen, Denmark from 19-25 September. At this very high profile event, Tissot will be on hand to time all of the races.
“Organising these vital services and ensuring the smooth running of such an important event will give our customers and partners around the world an additional reason to be proud of their commitment to Tissot.”
