In an effort to bring more quality and race day support to its athletes, Tri-California has signed a 5 year deal with DT Swiss as the Exclusive Wheel Sponsor of the Tri-California Triathlon Series. Commenting on the new deal, Colleen Bousman, President of Tri-California Events, said “We are thrilled to be working with DT Swiss and look forward to all the ways this partnership can benefit our valued athletes.”
This new sponsorship between Tri-California Events and DT Swiss allows both to pursue their goal of expanding in the sport of triathlon. Chip Barbieri, CEO & General Manager of DT Swiss said “The crew here at DT Swiss is extremely excited to be making a strong commitment within the sport. Our ever increasing line of products, such as the new RRC DIECUT series of wheels, enable us to bring our long and solid history of high performance light weight durable products to the serious triathlete.
“When choosing an event partner in our efforts, the professionalism and expertise of the team at Tri-California Events made our decision, honestly speaking, easy and straightforward!”
Tri-California’s goal is to motivate individuals of all ages and fitness levels towards a healthier lifestyle by providing training and racing opportunities in the sport of triathlon. Tri-California aims to engage the everyday athlete by encouraging individuals to ‘exercise with purpose’ and take part in a triathlon event.
Both on and off the race course, Tri-California strives to create a supportive and encouraging racing environment keeping the participant and spectator experience at the forefront. Tri-California believes in creating partnerships, and providing training resources that enable participants to connect with others, pursue fitness goals and experience those ‘life changing moments’ in the process.
With this new deal, DT Swiss makes its goal of aggressively expanding into the sport of triathlon very clear. US Sales and Marketing Manager, Paul Guebara commented that “By aligning with Tri-California we have a great opportunity to show the triathlon world what we are known for. This partnership will directly benefit the athletes that race in the Tri-California Event Series.”
DT Swiss has long been revered as a top tier wheel manufacturer in the sport of cycling. Guebara added that “DT Swiss exemplifies Swiss precision through its legendary star ratchet system, cutting edge carbon technology and strong emphasis on product development.”
US based events producer, Tri-California, is glad to increase its international partnerships with this new deal. “We are excited about bringing on DT Swiss, which has long exceeded its athlete’s expectations around the world,” added Terry Davis, CEO and founder of Tri-California Events.
DT Swiss, which is globally headquartered in Switzerland, builds on Tri-California’s list of international sponsors, such as Spanish Bicycle Sponsor Orbea. Davis continued by saying, “It is clear that our world class events offer global leaders in sport, like DT Swiss, leading access to the US market.”
DT Swiss is now the exclusive wheel sponsor for the AVIA Wildflower Triathlons in Monterey County (4-6 May 2012), the San Francisco Triathlon at Alcatraz (tentatively scheduled for the third weekend in July), The Triathlon at Pacific Grove (7-9 September) and Scott Tinley’s Triathlons in San Luis Obispo (28-30 September).
DT Swiss will be creatively involved on-site at each event’s Health and Fitness Expo. Paul Guebara concluded that, “DT Swiss couldn’t be happier with the deal and is looking forward to an outstanding partnership for 2012 and beyond.”
www.tricalifornia.com
www.dtswiss.com
