The increasing numbers of female endurance sport athletes are being presented with new and innovative apparel choices. The latest company to enter the fold is SOAS Racing, a new line of women’s triathlon clothing based in San Diego, which is now being listed by specialist women’s endurance sport retailer TriBella.
SOAS poses a simple question: why not look good training hard? The SOAS mission is to give women in endurance sports a means of feeling strong and feminine at the same time. SOAS is about creating stylish ‘outfits’ for training and racing.
The SOAS story originates with two next door neighbours who bonded over a love of triathlon. The more training and racing they did together, the more they ‘realized that it was really difficult to find cute tri clothes for women.’
SOAS designs are sophisticated while still being highly technical and functional – an alternative to the plain black bike shorts and pink tank combo.
TriBella and SOAS are a good fit. The Denver, Colorado, based multisport retailer is synonymous with women’s cycling and triathlon. According to TriBella, it is more than a store for women who seek out and live an athletic multisport and cycling lifestyle…
‘TriBella is a boutique environment where women can be women. It is a space where new triathletes mingle with seasoned veterans; where tiny powerhouses plan workouts with strong Athenas; where recreational cyclists hold court with cruising urban dwellers. We are uniquely focused on women because you deserve a one of a kind shopping experience built on the highest quality gear and apparel with an exceptional customer service focus.’
SOAS products feature longer flared tanks, elastic-free waistbands, a 5-pocket system, single layer fleece pad, compression bra, UV protection, anti-microbial fabric and chafing protection.
