Trimera Group has announced a licensing agreement with Oakley Inc to market and distribute Oakley women’s swimwear globally. The Oakley branded line will include both lifestyle and performance swimwear, as well as swim-related apparel and accessories, cover-ups, bags and hats.
According to Trimera, ‘this line will be a fusion of functional and lifestyle swim products with an exclusive swimwear fabric that was designed with increased durability, recovery, protection and quick drying. Oakley is one of the most revered sports brands in the world and the line will reflect fashion forward design, as well as silhouettes, fabric and trims built to perform.’
Trimera Group will manufacture and distribute Oakley women’s swimwear products through Oakley O Stores, including Oakley Vault Stores and Oakley.com, as well as sport and specialty stores and department stores globally. There will also be exclusive products, prints and designs offered only through Oakley retailers. Products will launch at the Miami Swim Show and will be offered in store by November 2012.
“This agreement is another chapter in the exciting new vision for Oakley women’s apparel,” said Raphael Peck, Vice President for Oakley Apparel, Footwear and Accessories. “By creating a partnership with one of the most respected swim groups in the world, Oakley has the unique opportunity to share its performance technology with a group that is built to take our women’s swimwear to market and distribute globally.”
Amit Tal, President of Trimera Group said, “Being a leader in branded swimwear and a major player in licensing, Trimera Group is exceedingly happy to forge a partnership with Oakley, as a strong brand with a legacy of cutting edge design and innovation. We look forward to working with them for many years to come.”
Kathy Van Ness, President of Trimera Group’s Swim Division, added, “Oakley is an iconic brand and we are proud to be collaborating and developing with the Oakley and Trimera Group teams on technical and innovative swim products that will be marketed and distributed globally.”
