Velocon Sports has signed a multi-year agreement with German-based Storck Bicycle to be the exclusive United States distributor for the company’s road and mountain bike products.
Storck currently has 41 US independent bicycle dealers. Its goal is to expand that number, and maintain its focus on exclusivity and customer service.
Storck is known for technically advanced carbon fibre bicycles, including the superlight Fascenario road bikes and the Aero2 time trial and triathlon bike with adjustable seat tube and integrated brakes.
Founded in 1995 in Bad Camberg, Germany, Storck has established itself as a key player in bicycle design and innovation, garnering multiple awards from cycling publications and at Eurobike’s annual design competition.
“Velocon will be a great partner for our efforts in the United States,” said Markus Storck, founder of Storck Bicycle.
“Their commitment to the brand and emphasis on providing a quality experience for dealers makes it an easy decision for us and a welcome addition for discerning American cyclists.”
Velocon will carry the complete line of Storck frames and select models of assembled bicycles, including the company’s best-selling Fenomalist road bikes, and the new Scenero road series that offers Storck’s technology innovations at entry-level price-performance ratios.
Velocon will also provide in-store employee training, printed product information and service manuals, as well as producing Storck’s monthly dealer e-newsletter and managing www.storckbicycle.com/usa.
“US retailers are looking for products that help them differentiate their store from the competitors down the street,” added Husam Sahin, co-founder and President of Massachusetts-based Velocon Sports.
“Storck is one of those brands that can help them do that. They are innovative, one-of-a-kind, and exclusive. We are looking forward to helping retailers grow their business and Storck grow its business in this market as well.”
US sales and distribution for Stork was previously handled by South Carolina-based Hawley through to August 2010. Since that time, Storck managed US sales efforts from its German headquarters until signing the new agreement with Velocon.
