USA Triathlon (USAT) has agreed to a four-and-a-half-year sponsorship agreement with Aquadraat Sports, which designates the premium enhanced water company as a Gold-Level Partner and the Exclusive Water Partner of USA Triathlon through 2015.
This latest deal between USAT and Aquadraat follows a global deal between Aquadraat and Ironman brand owner World Triathlon Corp (WTC). Aquadraat Sports will also serve as title sponsor of the 2012 Ironman US Championship in New York City.
Last month Aquadraat Sports also served as the Official Water Partner of the 2012 International Triathlon Union (ITU) World Triathlon San Diego, which doubled as a US Olympic Qualifier event.
The Aquadraat Sports treatment process ‘structurally transforms everyday drinking water into the hydration the body needs to develop and sustain peak levels of optimum health and athletic performance.’ With its primary US distribution centre located in Arizona, the Dutch-based water company is currently undergoing a national US brand launch.
Beginning this August, Aquadraat Sports will supply bottled water for each of USAT’s four owned National Championships, including the USA Triathlon Youth & Junior National Championships and the USA Triathlon Age Group National Championships (Olympic & Sprint Distances). Additionally, all USA Triathlon annual members will be eligible to receive a 20% discount on Aquadraat Sports products.
“Aquadraat Sports is poised to become a category leader in the endurance sports community, and USA Triathlon is excited to welcome them to our family of Gold-Level Partners,” said Chuck Menke, USA Triathlon Director of Marketing & Communications. “We look forward to hydrating our USA Triathlon National Championship competitors, and our entire membership, through Aquadraat Sports premium water.”
www.usatriathlon.org
www.aquadraatsports.com
