Following the merger of Human Race and Participate Sport under the Human Race brand name, ‘the UK’s largest mass participation events company’, has added its title to the Festival of Sport, which launches this summer on 14-16 September. The former Participate Sport-run event event will now be named the Human Race Festival of Sport.
The newly merged Human Race has a joint portfolio that includes some of the most prestigious mass participation events in the UK including the Toshiba Windsor Triathlon, Cycletta, Wiggle Dragon Ride, Etape Cymru, the Speedo Open Water swimming series, the off-road series, a partnership with the British 10K Run powered by Nike+, and the addition of the inaugural Human Race Festival of Sport.
Taking place across the weekend of 14-16 September, the UK’s first Human Race Festival of Sport Cornwall is a new annual three day festival open to all, held in Mount’s Bay in West Cornwall. Competitors of all abilities will be welcome to the South West of England to participate in this new destination event, which will consist of a high-octane combination of triathlon, sportive cycling, open water swimming and a beach run as well as live music, beach sports and much more festival fun.
The varied multisport events are situated over some of the most entrancing coastal landscape of the St Aubyn Estates and against the stunning scenery around St Michael’s Mount in Mount’s Bay, Marazion.
Wings for Life is the official charity partner and competitors will be encouraged to fundraise for ground breaking spinal cord injury research. The charity will be providing training tips and is bringing along some of its well-known supporters from the world of sport.
Nick Rusling, CEO of Human Race, said “This is an incredibly exciting time to be involved in Human Race and a title partnership with our new and equally exciting event, the Human Race Festival of Sport, was the perfect marriage to celebrate this period in our history. We believe the combination of this stunning venue, market leading sport set-up and the additional fun festival elements will mean Human Race Festival of Sport will truly be a special event in the UK’s sporting calendar for years to come.”
Nikki WIilson, Head of Wings for Life UK, said “Wings for Life are thrilled to see the energy that Human Race are putting in to the first ever Human Race Festival of Sport Cornwall. We hope to attract as many people as possible to our Wings for Life team and encourage those signing up to raise funds for research. Spinal cord injury happens in a moment, but the impact lasts a lifetime. There is currently no medical treatment available to repair the injured spinal cord. Through our vital research, Wings for Life provide hope to the thousands of people affected by spinal cord injury around the globe.
Alongside the main sporting activities, the Festival of Sport will deliver entertainment for both participants and visitors alike. Highlights will include live music and entertainment (with headline music and comedy acts to be announced), locally sourced food by Jamie Oliver Fabulous Feasts, a beer tent and bar by Cornwall’s award-winning independent family brewers, St Austell Brewery, a Sporting Expo and athlete seminars.
In addition, there will be sporting activity of a more relaxed nature with touch rugby, gig rowing, beach volleyball, paddleboarding and blokarting all on offer. As with all good festivals, camping and showers will be a big feature and shall be set up no further than 100m away from the main site.
Human Race lays claim to being the UK’s largest and most diverse mass participation events company – owning and delivering over 50 events in triathlon, cycling, running, duathlon and open water swimming for over 70,000 participants of all abilities and ages each year. The prestigious portfolio of events includes 11 triathlons, 9 cycling events, 10 running events, 7 open water swims, 6 kid’s events and one Festival of Sport.
www.festivalofsport.net
www.humanrace.co.uk
www.wingsforlife.com
