The American Trail Running Association (ATRA) has announced a new corporate partnership with GoodPeopleRun.com (GPR) – a ‘social megaphone for runners’. According to GPR Chairman Martin Gaffuri, “GoodPeopleRun.com is the first social network for local running communities.
“With an innovative location-based News Feed, runners will be able to organize group runs with locals and get each other off the couch. Race directors, running shops owners, coaches and running clubs also benefit from this opportunity to interact with their local running community and become part of the GPR Family.”
“By partnering with GoodPeopleRun.com, ATRA members can link up with like-minded athletes through a user-friendly social network. We’re excited about this partnership and look forward to a long-term involvement with Martin and his staff,” said ATRA President Adam Chase.
As part of the partnership, GPR will be working with ATRA to introduce and support a 15-point document, which ATRA has developed for race directors entitled ‘event standards’. The event standards will serve as a guide for race directors – new as well as experienced – to help organize their events.
In addition, there will be an ATRA event standard label, which races can include on their website as well as on their Race Page at GoodPeopleRun.com to communicate their adherence with the standards. For race participants, the document will serve as a guide to learn about certain elements they should be looking for in a quality trail race experience.
ATRA’s Chase added, “ATRA’s partnership with GPR will allow race participants a forum for evaluating race director’s adherence to event standards. Therefore, the document will not only serve to guide them about what to expect, but also provides them a score sheet for evaluating the trail race experience and sharing those impressions with their ‘Running Mates.’”
To introduce GPR to the trail running community, visitors to the ATRA website at www.trailrunner.com will see the GPR banner on the calendar pages and a direct hyperlink to GPR from the home page (under corporate members).
ATRA is a non-profit 501 (c ) 3 corporation founded in 1996 whose mission is to represent and promote trail and mountain running. It is a membership-driven association with corporate, race, club, and individual memberships available. Some of its programs include a comprehensive online calendar, a quarterly newsletter – Trail Times, and monthly e-blasts with current information about the sport. ATRA is a member of USA Track & Field, Road Runners Club of America, International Skyrunning Federation, and Running USA. ATRA is managed by a board of directors and welcomes feedback.
www.trailrunner.com
www.goodpeoplerun.com
www.goodpeoplestory.com
