The BH Bikes range of mountain, road and triathlon bikes are on their way to the UK. While further details are yet to be confirmed in terms of distributors and available retailers, BH has pointed out that it is ‘working with some of the leading UK specialist bike retailers to offer the best products and best customer service in the bicycle market.’
A roll-out of BH Bikes into the UK has a clear strategic importance ahead of this summer’s London Olympics.
BH Bikes has been steadily raising its profile in the multisport world and has signed a number of sponsorship deals in recent months. A significant new signing for BH is Catriona Morrison, who, as one of the sport’s blossoming stars, won the inaugural Ironman Texas 2011, IM 70.3 St. Croix and the North American IM 70.3 Championships in 2011.
Another very important development for BH Triathlon has been its new partnership with the Portuguese Triathlon Federation (FTP). With BH’s recent signing of Portuguese star triathlete Joao Silva, BH feels that it is ‘poised to be the dominant bike brand in the 2012 Olympic triathlon in London.’
Combined with BH’s existing partnership with the Spanish Triathlon Federation, the company clearly aims to be leading the way in 2012 triathlon events – from Ironman to the Olympics. As it points out, ‘BH Triathlon is commited to both the athletes and sport of triathlon, and the growing number of top athletes and national federations working with BH is solid proof of that commitment.’
