According to a release today from the World Federation of the Sporting Goods Industry (WFSGI), bicycle frames at the London 2012 Olympics may carry a brand logo size on both sides of the frame as ‘commercially available and/or used in UCI races’.
This agreement on the display of brand logos at the London 2012 Olympics is the successful result of negotiations between the International Olympic Committee (IOC), the World Federation of the Sporting Goods Industry (WFSGI) and the Union Cycliste Internationale (UCI).
“We are very happy for the entire bicycle industry to have reached this agreement with the IOC,” said Robbert de Kock, Secretary General of the WFSGI. “The fact that the bicycle brands can use the same logo size as used in UCI races gives them the right visibility.”
He added, “It shows that the collaborative efforts between the sporting goods industry and the international sports federations are proving to be successful and efficient.”
The rules initially published by the IOC in the ‘Guidelines regarding authorised identifications’ would have allowed for a maximum size of the frame logo of 60cm² only. The new rule is a modification of the size of the brand logo and has to be seen in relation to the existing guidelines, which do still remain valid.
In case of doubt or further questions on the branding of frames or bicycle products at the Olympic Games brands are advised to contact the WFSGI.
