Human Race, organiser of the UK’s first Festival of Sport Cornwall, has announced that CYCLE WEST will be the official partner for the sportive ride included in the three-day festival, which takes place from 14-16 September 2012.
The Human Race Festival of Sport Sportives will take place on the morning of Saturday 15 September and will comprise two distances, as well as a female-only 40K Cycletta.
CYCLE WEST is a €8.6 million project that was launched back in 2010 to promote cycle tourism on both sides of the English Channel, bringing together local authorities across the South West with counterparts across La Manche, France, as well as ferry operators whose vessels sail across the Channel.
Since its launch, the initiative has created more than 1,000K of new cycling routes in areas bordering the Channel, and is expected to attract tens of thousands of additional visitors to the participating regions each year.
Fiona Clampin, CYCLE WEST UK Marketing Manager said “We are delighted to support the [Festival of Sport] Sportive rides which not only encourage more people to get active and enjoy competitive sports, but also celebrate the beauty of Cornwall – one of the regions we champion through our network of cycle routes. We look forward to an excellent festival weekend.”
Those riding the event will benefit from frequent and well-stocked feed-stations, signed routes, live timing sent to their mobile phones, finish line media coverage, a finisher’s medal, Moto safety marshals, mechanical support amongst ‘many other perks’.
Starting from Marazion, both sportive routes head west along the dramatic Cornish coastline, allowing participants the chance to take in the stunning view of St Michael’s Mount. Riders will pass through Penzance, an ancient market town and carry on to Land’s End, the most western point of mainland Britain and the start of the 2012 Olympic Torch relay.
The route will then head back east towards Cape Cornwall, a designated Area of Outstanding Natural Beauty, and one of the most romantic stretches of coastline in Britain. Heading along the beautiful north coast of Cornwall, the route will then split at Gwithian. Those riding the 100K will travel back southbound towards the finish in Marazion, whilst those riding the longer 150K route will carry on along the coastal road to the popular village of St Agnes, before cutting down towards Devoran and back across country to the finish in Marazion.
Alongside the main sporting activities, the Festival of Sport will deliver entertainment for both participants and visitors alike. Highlights will include live music and entertainment, including British Rock band Reef as the headline act. There will also be locally sourced food by Jamie Oliver Fabulous Feasts, a beer tent and bar by Cornwall’s award-winning independent family brewers, St Austell Brewery, a Sporting Expo and athlete seminars. Festival passes, which allow people to come and enjoy the festivities, are also available.
Wings for Life is the official charity partner and competitors will be encouraged to fundraise for its ground-breaking spinal cord injury research. The charity will be providing training tips and bringing along some of its well-known supporters from the world of sport.
www.festivalofsport.net
www.humanrace.co.uk
www.wingsforlife.com
www.cycle-west.com
