Ethos, the mass participation event organization created to bring athletes together through challenging and unique sporting events, has unveiled a unique Ethos Founding Racer program that gives those registered for the inaugural 19 May Ethos 8K Challenge or Grand Prix, 40% off the first event and all future Ethos races. ‘Founding Racers’ will also be given priority registration, guaranteeing them a spot at future Ethos endurance festivals.
Taking place in Temecula, California, the Ethos 8K Challenge Race will test participants’ skills in a fast 8K competition with obstacles and a course designed by former Navy SEALS. Following the Challenge Race, the Ethos Grand Prix will make its debut. This exciting multisport competition features a swim–run–swim–run race format consisting of 400m swim around buoys and a 2 mile run on a criterium-style loop course (swim, run repeat) offering excellent spectator viewing.
Competitors will also be invited to test their stamina and skills against other elite athletes and members of the military and in a replica of the famous ‘O-Course’ used to train the Navy SEALS for decades. A shorter, fun-filled obstacle course will be available for kids.
Athletes interested in becoming an Ethos Founding Racer can go to the Ethos Facebook page to receive a special discount code to use when signing up for the inaugural Ethos 8K Challenge or Grand Prix.
“May marks the first of many Ethos events to come, including our expanded September endurance weekend, so the Founding Racer program is perfect for athletes who enjoy competitive racing, good music and a challenge,” said Michael O’Neil, President of Ethos.
He added, “As a long time triathlete and multisport athlete, I know firsthand that high-quality races fill up quickly. We want to reward those athletes who participate in our inaugural event with not only a lifetime discount, but the ability to register early for all future Ethos events.”
Discounts are also available for members of the military, students and first responders.
On 22-23 September 2012, the Ethos event will expand to include a triathlon and a lineup of popular bands, creating a weekend long endurance music festival that will appeal to all types of athletes and their families.
Dave McGillivray Sports Enterprises (DMSE Inc), organizer of more than 30 major triathlons, road races and charitable events per year, including the B.A.A. Boston Marathon, will be the event director/producer.
Vail Lake Resort, location of the Ethos event is a privately owned, 11,000-acre oasis of rolling hills and quiet roads surrounding a pristine lake located just 50 miles east of San Diego and 100 miles southeast of Los Angeles. The site includes scenic camping spots and RV parking, and for those who prefer a hotel, there are numerous lodging options in nearby Temecula only a few miles away from the race site.
