Gatorade’s latest ‘win from within’ campaign features a full range of sports. As the company points out, ‘Gatorade athletes know what they put on isn’t enough. Once you have everything for the outside, it’s time to start thinking about what you put on the inside. Sport is driven from the inside out.’
The campaign voice over includes the following:
‘You’re moisture wicking fabric isn’t enough… You’re zero weight shoes aren’t enough… The apps that track, analyze and motivate you aren’t enough… Nothing you put on is….. You win from within.’
