The Professional Triathletes Organisation (PTO) and World Triathlon have announced they will build on their T100 partnership with the unveiling of a new Triathlon World Tour.
The Triathlon World Tour is set to launch in 2027 and will combine the existing T100 Triathlon World Tour, a rebranded World Triathlon Championship Series, and World Triathlon Cups.
The T100 Tour will be rebranded as the T100 World Championship Series. The World Triathlon Championship Series (WTCS) will be rebranded as the T50 World Championship Series. The newly formed feeder series will be branded as a ‘Challenger’ series.
According to PTO, the combined Triathlon World Tour will grow to 100 events per year from 2027, across different distances and two competition levels – World Championship and Challenger. This is an increase on the ’80+ event’ reference originally released by PTO and World Triathlon. New events will be announced in early 2026.
The initiative aims to consolidate the standard, sprint, and 100km triathlon distances under one unified brand and commercial offering. PTO notes will invest in creating a single and consistent broadcast product for fans.
This announcement follows a 12-year strategic partnership between the two organisations, which was announced in October 2024, to grow the sport long-term.
PTO CEO Sam Renouf said “Announcing this new blueprint for the sport is an incredibly exciting next phase of our partnership with World Triathlon and to grow the sport.
“The Deloitte report’s recommendation to move to a more commercially driven model was clear, and aligns with the ambition to take the sport mainstream and adopt a model that many other sports have successfully followed to unlock greater value for the athletes and the whole ecosystem.”
Renouf continued “The new Triathlon World Tour and its respective T100, T50 and Challenger products, will mean there is a single brand and competition structure that helps fans, media, sponsors and other stakeholders to more clearly understand the offering.”
The strategy seeks to respond to the key findings of World Triathlon’s Deloitte Report, unveiled earlier in 2025, which sought to ‘reimagine the future of triathlon’ and ‘unlock triathlon’s untapped commercial and international opportunities’. The report recommended a change from a technically driven model to a commercially driven one.
World Triathlon President, Antonio Arimany, explained the rationale behind the move by saying “World Triathlon’s Deloitte report made it very clear that our sport has enormous potential, but that we must adapt to an increasingly competitive market if we want to unlock it.
“One of the key insights was the need to follow the example of other international federations by clearly separating commercial operations from governance functions. That work strongly supported the case for the PTO to be our partner in this project, bringing together complementary strengths for the long-term benefit of triathlon.”
Arimany added “At the same time, the report underlined how fragmented triathlon still is, both from a brand perspective… and in terms of sporting hierarchy. Our successful collaboration with the T100 Tour has already shown what is possible in terms of event delivery, broadcast audiences and commercial interest.
“This next step is therefore a natural evolution, and we are genuinely excited about what it will mean for the future of triathlon and para triathlon when we unveil the full Triathlon World Tour early next year.”
World Triathlon and the PTO will unveil the full details of the new Triathlon World Tour, including branding, tiered competition structure, and organisational set‑up, in the first quarter of 2026.
2026 calendar
The 2026 T100 Triathlon World Tour will deliver its 9-stop T100 Race To Qatar as planned:
- Gold Coast (March 21–22)
- Singapore (April 25–26)
- Spain (May 23–24)
- San Francisco (June 6–7)
- Vancouver (August 15–16)
- French Riviera (September 19–20)
- Dubai (November 12–15)
- Saudi Arabia (November)
- Qatar (December 11–12)
The 2026 World Triathlon Championship Series will take place across a 10-stop calendar:
- Abu Dhabi (March 27)
- Samarkand (April 25–26)
- Yokohama (May 16)
- Alghero (June 5)
- Quiberon (June 20)
- Hamburg (July 11)
- London (July 25)
- Weihai (August 29)
- Karlovy Vary (September 11)
- Pontevedra Championship Finals (September 24–29)
From 2027, the T100 World Championship Series and T50 World Championship Series will crown the only officially recognised World Champions respectively. Below the World Championship level, the Challenger Series will consist of a range of events – including those formerly known as World Triathlon Cups – across T100, standard, and sprint distances.
PTO and World Triathlon will also continue to work together towards the 100km triathlon distance being considered for the Olympic Games.
Hayden Wilde, the new 2025 T100 World Champion, said “I love this sort of racing. The T100 provides a great platform to showcase the sport, that enables athletes to show how good you can be individually on the bike and the run.”
Kate Waugh, the new 2025 T100 World Champion, added “The PTO and World Triathlon are doing such a good job with the T100 to glamourise triathlon and I’m super grateful to be part of it. It really helps when we get to compete in beautiful locations like Qatar who have put on a phenomenal event.”
Non Stanford, Chair of World Triathlon’s Athletes Committee, added “This partnership is an important step towards the long-term sustainability of our sport and, crucially, towards expanding opportunities for athletes.
“We look forward to the evolution of the Triathlon World Tour beyond 2027, and working closely with the PTO to develop a progressive, athlete-focused brand that respects the sport’s rich heritage.”
PTO’s Sam Renouf continued, “We decided that now was the right moment to announce these plans, so that we can build out its delivery in a sustainable way as well as talk openly about the exciting media, broadcast and commercial opportunities that it will bring.
“As we’ve seen this season on the T100 Tour following our five-year partnership with Visit Qatar in January and then more recent announcements over the last few weeks, there is a real commercial appetite to partner with a sport where you can associate with the super human efforts of our elite athletes but also the mass participation, fitness and community that come with the range of amateur opportunities our events offer.”
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