In just over a month, thousands of distance runners will take to their computers or mobile devices to register for the 2013 Honda LA Marathon. When they do, they will find a quick and seamless experience, thanks to the marathon’s new partner, I Am Athlete LLC, a technology company that aims to change the way individuals, race directors, and sports organizations promote and engage in healthy lifestyles.
Fresh off a successful 2012 race that featured roughly 23,000 participants along the world-class Stadium to the Sea course, LA Marathon officials have confirmed their partnership with imATHLETE, whose technology will support the 1 October 2012 registration launch for the 2013 race. The 28th annual LA Marathon will be run on 17 March 2013.
With another large field expected, the LA Marathon required a new technology solution that could support the event’s scope, and selected imATHLETE because of its industry leading customer support and user-friendly technology that creates a quick, easy and socially driven registration experience.
Currently, runners can also use imATHLETE’s technology to take advantage of the LA Roadrunners + LA Marathon special bundled package at lamarathon.com, which includes six months of guided training with LA Roadrunners, along with entry to the 2013 race. This package is the only way for runners to sign up before the official launch of registration on October 1st.
“We are very excited to be working with the LA Marathon team and to help them expand upon an already impressive event,” said imATHLETE CEO Jeff Matlow. “The LA Marathon is not only one of the most respected running events in the country, it’s also one of my favourite marathon courses. This new partnership aligns both of our goals of growing the event and enhancing each athlete’s overall experience.”
Launched in 2008, imATHLETE remains at the forefront of event management technology. The company has ‘successfully reduced the workload of its clients through a suite of unique productivity tools, including the ability for participants to edit their own registration, automatic verification of previous finish times and dynamic reporting tools. The platform also brings a social element to the event sign-up process, enabling racers to personalize their profiles, and share race details and information with fellow competitors.’
“When thousands of runners go to their computers to sign up for the 2013 LA Marathon, we want to be sure they’re in great hands,” said LA MARATHON LLC Chief Operating Officer Nick Curl. “This partnership reflects our unwavering commitment to the user experience, from sign-up to the finish line.”
www.imATHLETE.com
www.lamarathon.com
