Jamba Juice Company, a leading healthy, active lifestyle brand has partnered with Competitor Group, Inc (CGI), the leading active lifestyle sports media and event entertainment company, as the ‘Official Blended Fruit Beverage and Smoothie’ sponsor of seven upcoming events in the popular Rock ‘n’ Roll Marathon Series.
Jamba’s sponsorship launches officially on 3 June 2012 in Southern California at the Rock ‘n’ Roll San Diego Marathon & 1/2 Marathon To Benefit The Leukemia & Lymphoma Society.
“We are thrilled to sponsor these fun and mission-driven race programs that engage thousands of endurance enthusiasts, motivating them to get out and get active, while raising critically important funds for non-profit organizations like the Leukemia & Lymphoma Society,” said Julie Washington, Chief Brand Officer at Jamba Juice Company.
She added, “Through our sponsorship, we will have an opportunity to promote the Jamba brand and our array of delicious and better-for-you offerings, which we feel are a great fit for those seeking convenient, nutritious products to complement their healthy, active lifestyles.”
Jamba Juice will reward racers at seven Rock ‘n’ Roll Marathon events with refreshing and nutritious blended fruit beverages and smoothies along with product samples as both a pre- and post-race treat. In conjunction with its sponsorship of the seven events, Jamba will also distribute free samples and will host 30-minute fitness clinics with Jamba’s nutritionists at select pre-race Health & Fitness Expos, where all race participants go to pick up their race number and learn more about health and fitness.
On race days, spectators and participants may catch a glimpse of Jamba’s mascot, Bananaman, running to encourage and entertain racers along their journey.
“We are delighted to partner with Jamba Juice as the official blended fruit beverage and smoothie sponsor of these select Rock ‘n’ Roll Marathon Series,” said Sean Clottu, Vice President, Competitor Group. “Our goal of providing a world-class event experience for runners both on and off the course aligns well with Jamba’s mission to provide athletes with delicious and healthy refreshments.”
Event and expo dates:
Rock ‘n’ Roll San Diego Marathon & 1/2 Marathon, June 3, 2012
Health & Fitness Expo, June 1-2, 2012
Rock “n’ Roll Seattle Marathon &1 1/2 Marathon, June 23, 2012
Health & Fitness Expo, June 21-22, 2012
XSport Fitness Rock ‘n’ Roll Chicago Half Marathon, July 22, 2012
Health & Fitness Expo, July 20-21, 2012
Sports Authority Rock ‘n’ Roll Denver Marathon & 1/2 Marathon, September 22, 2012
Health & Fitness Expo, September 20-21, 2012
Rock ‘n’ Roll San Jose Half Marathon, October 7, 2012
Health & Fitness Expo, October 5-6, 2012
Rock ‘n’ Roll Los Angeles Half Marathon, October 28, 2012
Health & Fitness Expo, October 26-27, 2012
Zappos.com Rock ‘n’ Roll Las Vegas Marathon & 1/2 Marathon, December 2, 2012
Health & Fitness Expo, November 30-December 1, 2012
Founded in 1990, Jamba Juice Company is a leading US restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads, frozen yogurt, and a variety of baked goods and snacks.
Jamba-branded products for at-home enjoyment are also available through select retailers across the US and in Jamba outlets. As of 3 April 2012, there were 769 Jamba Juice store locations globally. Jamba is a sponsor of ‘Team Up for a Healthy America in the fight against childhood obesity.
www.Competitor.com
www.JambaJuice.com
www.myhealthpledge.com
