LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, has joined forces with XTERRA, the US nation’s premier off-road triathlon and trail running series.
This latest deal follows LifeProof’s official sponsorship of Ironman and of pro triathlete Andy Potts – both of which were confirmed in October.
As a Participating Sponsor of all 2013 XTERRA events, and via an alliance on marketing and media in the US, LifeProof is in a prime position to connect with XTERRA’s active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the US.
“There is a direct connection between LifeProof and our XTERRA Tribe,” said Janet Clark, President of XTERRA. “Our athletes, by definition, Live More. Their playground is the great outdoors – the ocean, the mountains, the trails. Their lifestyle is active, in the elements, and up against Mother Nature. They are also connected, and LifeProof allows them to stay that way – confidently.”
LifeProof offers ‘the first and only water proof, dirt proof, snow proof and shock proof iPhone, iPad and iPod touch cases that are sleek and slim and provide full access to all device functions.’
The LifeProof nüüd case for iPad 2 and iPad Gen ¾ features ‘a totally naked screen, providing uncompromised visual clarity and the ultimate touch experience while still providing full water, dirt, snow and shock protection.’
LifeProof notes that its In Motion ‘ecosystem of accessories’ supports the lifestyle of XTERRA athletes with a Bike + Bar Mount, Armband and LifeJacket, making it ideal to listen to music while swimming, using fitness apps such as Strava, GPS and maps during a run or ride, taking video, and more.
“XTERRA is indeed a natural fit for LifeProof,” said Gary Rayner, founder and CEO of LifeProof. “LifeProof cases can be used everywhere the athletes go – swim, bike, run – without worry since our case is water proof, dirt proof, snow proof and shock proof.”
Rayner added,“Outside of training, these athletes are parents and business professionals who want to use their iPhone and iPad everywhere they go without worry of dropping it or spilling anything on it.”
www.lifeproof.com
www.xterraplanet.com
