The recent growth in triathlete numbers and participation in Malta has led the Malta Triathlon Association to undertake a re-branding exercise, according to a report by Malta Today.
Maria Vella-Galea, Public Relations & Marketing Officer is quoted in the Malta Today report. She said, “As our sport is evolving and growing we felt that a branding exercise was required to strengthen the ‘Triathlon Malta’ brand and creating a better visual for awareness. This branding exercise will be spread over a number of activities and projects, the first being the design of a new logo.”
