Innovative Health Solutions LLC (IHS), the maker of H2O Overdrive and H2O Overdrive HYDRATE, has introduced new packaging and improvements to the company’s ‘unique advanced hydration formulas’.
H2O Overdrive appeared on the sports nutritional scene in 2009 in a quiet launch by company owners and co-founders Terry Giles and Randy Olshen. Long-time nutritional industry players, Giles and Olshen had professional athletes and serious sports competitors in mind when developing the formula.
“Our focus was on introducing a product that worked,” said Olshen. “Our plan was, and still is, to develop only a select few products and concentrate our efforts on efficacy and on being the best we can be with those few products.”
Since the introduction of the original hydration product, H2O Overdrive, IHS has introduced H2O Overdrive HYDRATE; which is positioned as a great-tasting, zero-sugar hydration drink designed for a broader range of users.
“H2O Overdrive was developed as our pro formula,” Giles said. “After H2O Overdrive was introduced, I worked to develop a formula that was more applicable for the masses; a product with zero sugar, a more appealing taste and all of the same base attributes as the original product. With that in mind, I developed H2O Overdrive HYDRATE, which is great for athletes from 3 to 103, with zero sugar and zero caffeine,” he noted.
Giles continued, “We should stress that H2O Overdrive HYDRATE is a zero-sugar beverage. Recent research and published studies on obesity, diabetes and heart disease all illustrate the negative impact of high amounts of sugar in one’s diet. A recent Harvard Study conducted with the American Heart Association showed that even one high-sugar beverage a day increases the risk of heart disease by 20% or more. This includes soda, juice, sports drinks and other hydration beverages that contain over 20g of sugar per serving.”
IHS is committed to giving consumers superior nutritional formulas founded on the latest scientific research. “Our commitment is to be the best hydration beverage available, and we will continue to evolve the products and formulas based on the latest science and manufacturing technologies. That is our focus today and tomorrow. We are the best hydration product, period,” Giles said.
Aside from the new and improved formula, IHS is overhauling its packaging. “Our new packaging has more shelf-appeal, and better highlights the attributes of our products. Reception to the flavour improvements of both products has been extremely positive. They’ve been widely received by everyone that has tried them.”
Both H2O Overdrive and H2O Overdrive HYDRATE are available in three flavour variants; Jostaberry Grape Explosion, Lychee Lemon Rush and Tangy Tangerine Freeze.
H2O Overdrive has only 3g of sugar and delivers 8g of 100% whey protein isolate and 21g of complex carbohydrates. H2O Overdrive HYDRATE has zero sugar, 3g of 100% whey protein isolate and 9g of complex carbohydrates. Both products are positioned to deliver a balanced electrolyte matrix with over 30 essential vitamins, minerals and amino acids essential to hydration, energy, stamina, performance and recovery.
