Billed as ‘the world’s most tenacious chamois ointment!’, Okole Stuff is looking to expand its distribution partners, especially in the Northwest and Eastern US, and internationally. Created for the rigours of 24 Hour Solo racing, Bicycling Magazine has touted Okole Stuff as ‘The Best Chamois Cream Ever, and a range of cycling racers have ridden the brand to world championships, while ‘everyday users praise its performance in long and short outings alike.’
“Currently [existing distribution partners] KHS and BTI are doing really well for us in the US,” said Ron Sawicki, President of Enduro Stuff, the maker of Okole Stuff. “But I continue to have dealers in the North West and East Coast ordering from our website. We’d rather see good distributors getting the margin on those sales.”
Okole (pr. oh-ko-lay) Stuff is also reportedly doing well in other countries beyond the US, particularly Spain, and Enduro Stuff is looking to expand its distribution partners around the globe.
Enduro Stuff currently manufactures two products – Okole Stuff Chamois Ointment and Lehe Stuff (Caffeinated) Energy Lip Balm. Okole Stuff comes in 6 oz and 2 oz jars, and a ‘4-Application’ tin that can be taken whilst out on the road. Lehe Stuff comes in a traditional lip balm push container.
While most chamois ointments are water based, Okole Stuff’s soft paraffin base stays on top of the rider’s skin ‘to provide hours of friction-free time in the saddle.’ Soothing and long-lasting ingredients include lanolin, allantoin, tea tree oil and aloe.
Enduro Stuff products are currently distributed by BTI and KHS in the United States, and in Spain, Germany, Australia, the UK and beyond. For distribution inquiries, contact Ron Sawicki at ron[at]okolestuff.com
