Provexis owned Science in Sport (SiS) has become a partner of this year’s inaugural London Revolution cycle ride, which takes place on 19 & 20 May 2012.
London Revolution is a new participatory cycling event taking place later this month celebrating a momentous year for the capital. The 2-day, 180 mile bike ride provides the opportunity for riders to cycle stunning scenic roads, ride Olympic courses and takes in iconic London landmarks as well as an overnight camp and party at Windsor Racecourse.
SiS provides nutritional products for preparation, performance and recovery to help professional and amateur athletes perform at their best. This new agreement will see SiS supporting London Revolution through the provision of pre-event advice, nutrition information and sample packs for all entrants; a range of SiS products for riders at the on-course feed stations (including SiS GO Electrolytes, SiS GO Isotonic gels, SiS GO Energy and SiS Protein bars); and experts from SiS on-site throughout the weekend to provide support and sports nutrition advice to riders.
Nick Tuppen, founder of Threshold Events, the creator of London Revolution, said “This has been a great opportunity to work in partnership with Science in Sport and give riders access to the same cutting edge products and advice as the world’s leading pro teams. SiS has been totally integrated into the process – from helping us create our training plans to providing us with gels, bars and drinks to ensure our riders prepare, perform and recover properly. Most of all, it is another way we can ensure riders have an incredible two days of cycling on London Revolution.”
Stephen Moon, Managing Director at SiS added “We’re delighted to be working with London Revolution and for SiS to become an integral part of the riders’ ritual. The business is making enormous progress in endurance sport with our heartland very much in cycling. We are looking forward to an exciting period in the sport where we can demonstrate even more strongly our credibility as the leaders in sports nutrition.”
SiS supports teams and individuals in various endurance sports, in particular cycling with more top pro-cycling teams in the world than any other sports nutrition brand. SiS supplies sports nutrition requirements to Radioshack Nissan Trek, Rabobank Pro Cycling, Rapha Condor Sharp, Pro Team Astana, Team Katusha, Node 4 Giordana and the Endura Racing Teams.
