Shortly after opening its North American office, Star Events has expanded its portfolio to include high quality training resources from the coaching experts at TriStarAthletes.com. Customized coaching, testing and nutrition strategies are now available to athletes seeking to enhance their performance in TriStar triathlon and GranFodo USA events.
Star Events USA, owned by Star Production of Monaco, welcomes Connecticut based TriStar Athletes to its portfolio of high quality triathlon, cycling and running events in the USA. Now, with the expertise of TriStar Athletes, their coaches, testing centres and custom training platforms – Star Events athletes can benefit from the knowledge and tools to enhance their TriStar or GranFondo USA experience.
“We are very excited to work with Star Events and support the great line-up of triathlons and cycling events hosted in the US,” said Cliff Scherb, founder and Principal Coach of TriStar Athletes LLC. “The timing is also right to offer new distances such as the signature TriStar111 format. We believe Star Events is pioneering a new style of racing that is fun and offers an overall great experience.
“As always, our athletes are looking to challenge themselves, raise the racing bar if you will and we want to prepare them the best we can. Our staff will be working to expand the training opportunities around the Star Events series.”
Known for their high quality coaching and education-rich tools, TriStar Athletes supports athletes of all abilities offering personal training and online plans to accommodate busy schedules. The primary focus is to build knowledge and increase achievements through personalized race preparation. All coaches are certified by USA Triathlon (USAT) and bring international racing experience and expertise across all race distances.
“Aligning with TriStar Athletes was a natural fit to expand our services and guide athletes of all abilities to an endurance path that suits their goals,” said Lindsey Kurhajetz, General Manager, Star Events North America.
“Star Events brings expertise and excellence in event management and bringing new format choices to the market. This calibre of expertise exudes from Cliff and his team and as this partnership builds, we’re eager to help individuals become champions and have fun at the same time.”
As the GranFondo USA series and TriStar triathlon format continue to grow in the US, TriStar Athletes will remain focused on building its specialized programs to support Star Event’s fun-focused events.
