For the next four years, the young triathlon brand TRI11 from Hamburg will be the exclusive swim course partner for Challenge Germany with its two Challenge Roth and Challenge Kraichgau events. In addition, for the next three years, TRI11 will also sponsor three further Challenge Family events – Challenge Walchsee Kaiserwinkl in Austria, and Challenge Aarhus and Challenge Copenhagen in Denmark.
Athletes have come to appreciate TRI11 for its innovative direct marketing concept for wetsuits and triathlon products with a strong value for money positioning. The brand’s direct contact with customers is aimed at ensuring a high degree of service quality. One of TRI11’s special offers is, for example, that athletes can test wetsuits at home free of charge, before they decide to buy.
TRI11 is a young brand with active and former triathletes among its staff. René Göhler, former triathlon pro, is the Marketing Manager of the company. Commenting on the new close co-operation with the Challenge Family triathlon series Göhler said, “The high quality of the Challenge competitions is the ultimate triathlon experience for me. Our athletes are enthusiastic about the professional organization of the events and about the very special ‘Challenge feeling’.
“The professional attitude of the Challenge Family, together with the warm-hearted atmosphere of the Challenge races is a perfect match for our company philosophy and the quality of our products. Two strong partners have come together to break new ground.”
New Challenge branded wetsuits on the way
As of 2012, TRI11 will not only make a visual appearance at the five European Challenge Family races. A TRI11 Challenge wetsuit has also been specially designed for the events. The two new partners will offer the special edition of the new TRI11 model with the Challenge logo to all Challenge starters and fans at ‘a very competitive price point’.
Felix Walchshöfer, CEO of the Challenge Family with its 12 races around the world, is also pleased to announce the co-operation with its new swim partner. “We have been working with TRI11 very successfully for some time now in many of our races. So I am absolutely sure that the chemistry is right between us. The high quality of both of our trademarks and our common passion for triathlon create a strong bond. I am proud to enter into this long-term partnership.”
www.challenge-family.com
www.tri11.com
