Triathlon New Zealand has been presented with the 2012 Communication Excellence award at this year’s Sport New Zealand awards. Communication Excellence was one of several prestigious categories awarded at the New Zealand Sport and Recreation Awards Dinner in Rotorua on Monday night.
The awards were a celebration of organisations and individuals who have made outstanding contributions to sport and recreation during the last year. As one of three finalists alongside Sport Canterbury and New Zealand Rugby League, Tri NZ was judged the ultimate winner.
Tri NZ Communications Manager John Whiting was thrilled to receive the award on behalf of the organisation. “A huge thanks to Sport New Zealand for this recognition, it’s fantastic,” he said. “We have made some fairly significant strides in terms of delivering the sport of triathlon to our membership base, and creating a real feeling of community.”
Whiting added, “It’s important that Tri NZ’s members come along for the ride as we ensure triathlon remains one of New Zealand’s most exciting and fastest growing sports.”
Tri NZ winning bid….
Communication Excellence
Triathlon New Zealand
Without a traditional club base, connecting with members is challenging for sports. However, Triathlon New Zealand has utilised a multi-channel strategy to build a strong and growing triathlon community throughout 2011. Facebook, Twitter and YouTube have been used extensively to create a genuine sense of community around the exciting ‘TRIBE’ brand. A well maintained database and website ensures Triathlon New Zealand’s communications are targeted and nimble. Other channels utilised in 2011 included a 10-episode television series following the Contact Tri series, with a ‘text to join’ campaign, and a partnership with the bimonthly New Zealand Triathlon and Multisport magazine.
For more information on the Sport and Recreation Awards, visit the Sport New Zealand website.
