The Xxtra Mile LLC, a women’s and girl’s active lifestyle company based in New York City, has announced its 2012 events calendar, which includes the eight-race Danskin Triathlon Series and two stand-alone events. Giant Bicycle, under the Liv/giant brand, will join long-standing Platinum level sponsors of the Danskin Series – BIC Soleil and Whole Living Magazine.
“We’re proud to join the Danskin Tri Series,” said Elysa Walk, General Manager of Giant USA. “The Liv/giant mission fits perfectly with ‘the Danskin’ – we’re both all about women leading happier, healthier, more adventurous lives.”
It is anticipated that, collectively, the eight all-women Danskin Triathlon Series events, each comprised of a half-mile swim, 12-mile bike and three-mile run, will attract more than 20,000 women and girls and close to 60,000 spectators. Details regarding the two stand-alone events from Xxtra Mile will be disclosed soon.
‘The Danskin’, which has been conducted for more than 20 years, has provided a ‘tri opportunity’ for more than 375,000 women in more than 150 races, since its start in 1990. It is the largest and longest running multisport series in the United States. In 2012 races will be held in:
- Orlando, Florida – May 13
- Austin, Texas – June 3
- Howell, Michigan – August 5
- Seattle, Washington – August 19
- Pleasant Prairie, Wisconsin – August 26
- Sandy Hook, New Jersey – September 9
- Palm Springs, California – October 7
- Webster, Massachusetts – TBD
“Our team has delivered the triathlon experience to hundreds of thousands of women and girls across the country, and it still excites us to see the look of sheer joy and achievement as each woman crosses the finish line,” said Xxtra Mile Partner and Series Director Maggie Sullivan.
“The stories that we hear from women about how our event has changed their lives is something we cherish. It is what motivates us to continually listen to our participants about what they want and need in order to produce the best races in the country.”
Sullivan continued, “We are thrilled to announce that joining long-standing Platinum level sponsors of the Danskin Series – BIC Soleil and Whole Living Magazine – will be Giant Bicycle, under the Liv/giant brand.”
A multi-year agreement that launches with the 2012 Danskin Triathlon season will position Liv/giant securely as the Official Bike through to 2014. Liv/giant is a cycling brand dedicated to the female rider.
Elysa Walk at Giant USA added, “We launched the Liv/giant brand only last summer, and the response from women cyclists has been overwhelmingly positive. More female athletes will discover the fit, form, and function of Liv/giant bikes and gear at Danskin events.”
The Xxtra Mile is also proud to continue its partnerships with both The Breast Cancer Research Foundation (BCRF) and The National Association of Team Survivor (NATS). The Xxtra Mile will again partner with a local women’s shelter and local food bank at each race location. Race participants will be encouraged to donate personal care products, clothing, food and other miscellaneous items that will be collected and donated to the organizations.
