The Real Nutrition Company has launched RAW Pre-Workout, which is billed as a ‘first’ in the sports nutrition category. The new product is developed with natural flavours and is free from artificial sweeteners through the use of Stevia leaf extracts as a sweetener.
Real Nutrition notes that Pre-Workout drinks have surged in popularity over recent years – as a means to take multiple sports supplements and charge up before a training session or event. However, the company observes that some products have hit the spotlight for negative reasons, mainly through ingredients such as DMAA that have now been removed from the market.
To maintain as natural a positioning as possible, Real Nutrition Co has spent over 12 months developing a product that was ‘safe yet effective but also challenged the negative taste perception and naturalness of pre-workout drinks.’
RAW Pre-workout delivers a wide range of popular safe ingredients including Creatine, Caffeine and various amino acids but it also ensures that no ingredients are on the WADA (World Anti-Doping Agency) banned substance list for athletes.
Real Nutrition points out that the big difference is that RAW Pre-Workout only contains natural flavourings, colours and is sweetened with Stevia leaf extracts termed steviolglycosides. Stevia is a natural plant leaf with its origins in South America. Steviolglycosides deliver sweetness with zero calories and are touted to be a sweetener of the future.
Kevin Milnes of Real Nutrition Co said “We are very proud of what we have achieved in the development of RAW Pre-Workout; not only does it challenge the perceived taste and naturalness of this product type but also proves that pre-workout drinks can be safe yet effective.”
Priced at £42.99 for a 40 servings tub, RAW Pre-Workout is available now in two flavours – Blood Orange and Raspberry Lemonade.
www.realnutritionco.com/raw-pre-workout
