Ironman brand owner World Triathlon Corp (WTC) has confirmed the appointment of Christopher Stadler to the position of Chief Marketing Officer. As noted by WTC, he will play a critical role on the global leadership team, ‘overseeing all marketing, public relations, communication and athlete engagement efforts across the Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids brands.’
“I am excited to be a part of such a respected brand and inspiring community,” said Stadler. “My focus is on improving communication as we tell the Ironman story and enhancing the athlete experience. It’s important that we find new and creative ways to engage with them.”
Stadler joins the team with more than 15 years of marketing and general management experience at Procter & Gamble, L’Oreal and Equinox Fitness Clubs. At Procter & Gamble, Stadler was responsible for marketing and new product development for several iconic brands. At L’Oreal he served as the Vice President of Marketing for Ralph Lauren Fragrances.
Most recently, Stadler was the Global Head of Acquisition Marketing for Equinox Fitness Clubs where he provided strategic marketing leadership for 57 clubs, including the opening of 15 clubs in the United States and the international plans for Equinox in Europe and Canada.
“I am delighted that Chris has joined the global Ironman leadership team,” said Andrew Messick, Chief Executive Officer of World Triathlon Corporation. “He has a strong and relevant marketing background that will help us continue to build and improve Ironman all around the world.”
