Adrian Scott, head of bicycle insurance specialists Cycleguard, has noted some trends ahead of this weekend’s Etape Mercia, which takes place on 18 August in Cheshire, North West England.
“This weekend’s Marie Curie Cancer Care Etape Mercia is set to provide local cyclists and triathletes with a fantastic challenge, with their hard work hopefully encouraging more people in the North West to take up the sport,” he said.
“Cycleguard data shows that the North West has a strong sporting culture. We have seen a 147% increase in cyclists in the region insuring their bikes over the past five years, indicating more people in the area are taking up the sport.
“As the official bicycle insurance partner for the Etape Mercia, Cycleguard understands that triathletes are meticulous when it comes to planning and preparing for a race. For this reason we have developed specialist triathlon insurance which offers those taking part in organised events the flexibility of not having to lock their bicycle during a race, ensuring the transition time between stages is no longer than it needs to be.
“With our data also showing cyclists in the North West insure their bikes for an average of £854, participants in this weekend’s race will want to make sure their expensive bikes are covered when left unlocked during the race, enabling them to focus on the race with complete peace of mind.”
Cycleguard is a leading UK brand in providing specialist bicycle insurance for the protection and insurance cover needs of cyclists and their bicycles, for whatever type of cycling they undertake or bicycles they own. Cycleguard offers five flexible insurance policies – Cycleguard, Roadcare, Cycleguard 4 Kids, Cycleguard Rescue and Cycleguard Triathlon. Each allows the rider to choose the right type of cover to suit their own personal cycle insurance requirements.
www.etapemercia.co.uk
www.triathloninsurance.co.uk
