Fisher Outdoor Leisure has confirmed that from 1 February 2013 it will be the exclusive distributor of the PowerBar range of sports nutrition products to the UK specialist cycling market.
PowerBar is a leading international sports nutrition brand and has been a pioneer in the category since the early 1980s. Commenting on the change, Mike Cook, Sales & Marketing Director at Fisher said “By partnering with PowerBar we are working with a brand that has huge credibility with both retailers and consumers.
“Their commitment to innovation & athlete education is second to none and we’re excited to be working with them at a time when endurance sports are seeing such large increases in participation. We’re looking forward to working with the team at PowerBar to help them meet their strategic goals in the UK cycling market; and the full range will be available to see, and try, at EXPO 2013 at Sopwell House from February 18-20”.
Tim McTavish, Country Manager UK & Eire for PowerBar, added “The whole PowerBar team are very excited about our UK partnership with Fisher Outdoor Leisure. Fisher have clearly gone from strength to strength in the UK and have proven themselves to be excellent brand developers with a real commitment to providing retailers the very best levels of service and support.
“They fully understand the philosophy of the PowerBar brand and we firmly believe they are the right partner to develop our position in the UK.”
The PowerBar range will be available from Fisher Outdoor Leisure from the end of January 2013.
Fisher Outdoor Leisure is one of the leading distributors of branded cycle components, accessories and clothing in the UK. Based in St Albans, Hertfordshire, Fisher represents leading brands such as SRAM, RockShox, Avid, Truvativ, Zipp, Eastway, LOOK, Kansi, Santini, Carrera, Troy Lee Designs, Clarks, Tacx, Vavert, and Airace amongst others.
www.powerbar.co.uk
www.fisheroutdoor.co.uk
