fortyninegroup, a leading endurance sports strategy and marketing agency, has assumed management and ownership of TriCrowd.com. Founded in 2010, TriCrowd grew as a dedicated community of age group bloggers and triathlon enthusiasts, sharing their personal multisport stories of racing and training, successes and setbacks, injury and recovery.
The re-launch of TriCrowd.com brings the additional voices of globally-recognized professional triathletes, who will share their own unique perspective on training and racing at the sport’s highest level. Among the professionals contributing to the site are Timothy O’Donnell, Leanda Cave, Andrew Starykowicz, Meredith Kessler, Sarah Haskins and Lauren Goss.
Joining the current featured bloggers – including Swim Bike Mom, Joel of TriMadness and Cort The Sport – are paratriathlete Melissa Stockwell, Jeff Irvin of Dangle The Carrot, and Sarah of Chasing Down The Dream.
Recently hired as Director Of Client Marketing at fortyninegroup, Cortney Martin, who blogs as Cort The Sport, is TriCrowd.com’s new site manager. Professional and age group triathletes, as well as coaches, are invited to add their blog links to TriCrowd.com to provide readers with diverse perspectives and a comprehensive index of multisport blogs.
Followers of triathlon are also invited to join TriCrowd’s audience of more than 7,600 fans on the TriCrowd Facebook page.
John Jones, fortyninegroup’s CEO said “From pros through to age group participants, one of the main draws of triathlon is our shared experiences in the sport. With TriCrowd, we want to encourage this, and provide a network for the experience of triathlon on a larger scale.”
fortyninegroup LLC specializes in strategic business development, sponsorship and social and traditional media marketing for clients across the endurance sports spectrum. fortyninegroup’s portfolio of clients includes athletes, events, equipment, accessories, multisport coaching, media and event registration companies.
