Timex has introduced the Timex Ironman Run Trainer 2.0, a next-generation GPS-enabled watch that tracks pace, distance, heart rate and elapsed time. This upgraded device is a smaller, more refined version of the brand’s signature Timex Ironman Run Trainer 1.0 GPS watch and it is equipped with a reversible, high-resolution display and advanced interval training capabilities.
The introduction of the Timex Ironman Run Trainer 2.0 marks a further expansion of the Timex GPS portfolio, following the recent launches of Timex Marathon GPS, Timex Ironman Run Trainer 1.0, Timex Cycle Trainer 2.0 and the Timex Ironman Global Trainer Bodylink System.
“We heard from the running community that they wanted a smaller, more comfortable GPS watch,” said Sam Martin, Senior Brand Manager, Sports at Timex. “We are excited to deliver on that need with the upgraded Run Trainer 2.0, enabling more efficient training through advanced technology.”
Timex introduced the first licensed Ironman brand watch in 1986. The Timex Ironman brand encompasses a range of training devices and fitness aids. Meanwhile, Timex’s presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the ING New York City Marathon, Ironman Triathlon event series and several worldwide marathon sponsorships.
The Timex Ironman Run Trainer 2.0 is positioned as the brand’s most innovative performance measurement product designed for athletes who want to maximize the efficiency of their training. The watch offers a crisp, high resolution display but is smaller than the Run Trainer 1.0 to better fit a wider variety of wrist sizes.
Armed with a chronograph and featuring hands-free split recording capability, the Run Trainer 2.0 includes interval training based on distance and time with vibrating and audible alerts. Additionally, the training device boasts an eight hour Li-ion battery life and offers the benefit of being water resistance at up to 50m.
As with other Timex downloadable products, the Run Trainer 2.0 is customizable through a computer connection for all settings and is compatible with TrainingPeaks and MapMyFitness.com, amongst other online training sites. It utilizes ANT+ wireless technology for chest and foot pod sensors to provide heart rate and indoor/cadence-based training data for runners looking to improve their performance.
The Timex Ironman Run Trainer 2.0 will be available later this month in US specialty sports retailers and on Timex.com at US$224.95 for Speed + Distance or US$274.95 (with the Flex Tech Digital 2.4 HRM chest sensor).
