Injinji, creator of the ‘Original Performance Toesock’ for runners and active outdoor enthusiasts, has debuted its new and improved website alongside the anticipated Performance 2.0 line hitting retail shelves next week. Having solidified its place as a leader in the performance running and outdoor sock markets, the Performance 2.0 sock is the next exciting chapter for Injinji.
The new Injinji.com website, with fun, informative videos, an impressive team of sponsored athletes and information on which Injinji style is best for athletes, is designed with ‘any customer, any athlete, and anyone in mind who cares about their feet.’
“With Performance 2.0 hitting shelves in a week, we saw an incredible opportunity to refresh and revive our online presence in the same way we revitalized our line,” said Russell Nadel, SVP Operations/GM for Injinji.
“The content on the new site really reflects the ethos of where Injinji is headed as a brand… Fresh, relevant and in tune with how our customers are using, learning about and ultimately purchasing our product.”
For over ten years, and long before commercially available ‘minimal’ footwear hit the shelves, Injinji Performance toesocks have been protecting the natural contours of feet, allowing wearers to benefit from restriction-free movement and moisture management.
The new Injinji.com is positioned as an exciting platform to open the door to more active consumers who can learn the benefits of wearing Injinji socks, join in the community, read compelling testimonials from all walks of life, and make an easy purchase.
The new Performance 2.0 product offering will be hitting retail shelves by the end of January starting with Recreational Equipment Inc. (REI), Road Runner Sports and many more Outdoor and run specialty stores across the USA. Global roll-out of Performance 2.0 will begin in February.
Injinji will also be showcasing its Fall/Winter 2013 collection at Outdoor Retailer in 23-26 January at booth 36183.
