Lifeboat Events has confirmed that it has sold US bike trade event DealerCamp to Joe Wrona – a local Park City attorney and Board of Trustees President of Park City, Utah, public radio station KPCW. Following the acquisition, the new owners have a strategic plan to combine DealerCamp with KPCW’s successful Park City Cycling Festival. The new event is planned for 24-27 July 2014.
Lifeboat Events’ President Lance Camisasca explained, “Our PressCamp’s have really taken off, with two media events already launched for 2014 and several more in development. Lifeboat Events’ bandwidth could not stretch enough to do what is needed to shape DealerCamp down the road.
“Immediately after the 2013 event we set out to find a strategic buyer who could take DealerCamp to the next level it deserves. We couldn’t be more pleased to find DealerCamp a proper home right in Park City with Joe and KPCW Radio.
KPCW Radio is a Park City based, non-profit, 33-year-old NPR affiliate that successfully launched the Park City Cycling Festival in 2011 as an emerging fundraiser for the station. In 2013 the festival attracted more than 2,200 consumers and with DealerCamp incorporated into the schedule the event should see growth in the trade, media and public day components.
Leading the efforts for the newly formed festival will be KPCW’s own Cindy Kaiser Bywater, an event specialist with over 30 years of producing special events, marketing and public relations.
Cindy had this to say about the acquisition and addition of DealerCamp with the festival, “This is the ideal strategy for a world-class event that focuses on the industry needs of a trade event, ties in a consumer element to showcase brands to the buying public and is hosted by a local non-profit organization that serves the community. This will be the ultimate showcase of Park City as a mecca of cycling… very exciting!”
DealerCamp will start with its two traditional trade days, on Thursday and Friday, July 24th and 25th and will be followed by two days of public attendance, Saturday and Sunday, July 26th and 27th. Park City’s Deer Valley Resort will once again host the event.
Executives at the resort, local advocacy leaders and area retailers are all reportedly excited about the possibilities this trade and consumer festival has in 2014 and beyond.
DealerCamp’s new owner, Joe Wrona added, “I am excited about this acquisition. As an avid cyclist myself, I value the cross promotional opportunities this merger exposes to the industry and consumer audiences alike. When I saw the opportunity to offer my financial support to combine two successful events into one world class cycling festival for the Park City area, I simply couldn’t pass it up.”
KPCW Radio, Community Wireless of Park City is a non-profit, volunteer supported organization whose mission is to ‘educate, inform, entertain and provide access to a diverse community with quality local, national and international programming.’
www.kpcw.org
www.lifeboatevents.com
