Newton Running is launching its first dedicated trail running shoe, the BoCo AT, this autumn/fall. The shoe is named after the brand’s hometown of Boulder, Colorado. It features Newton’s unique Action/Reaction impact-absorbing forefoot technology ‘in a lightweight, all-terrain package inspired by and tested on the famous trails that are just a stone’s throw from the company’s headquarters.’
“Accessing the renowned trails on Mounts Sanitas and Flagstaff near downtown and the popular Mesa Trail just minutes from Newton HQ, we put the BoCo AT to the test over miles of diverse terrain and climate conditions,” said Newton Running President Craig Heisner.
“The result is a design offering the ride and impact-protection Newtonites have grown to love in a package built for variable surfaces and challenging weather conditions.”
Newton Running Elite racing team member Jeremy Freed, who lives and trains in Boulder, said he appreciates the local community’s camaraderie and the trail network as the ideal training ground for road and trail racing.
“Trail running is crucial to keeping my training fresh because I don’t worry about pace or distance the way I do on the road or track,” said the two-time winner of the BolderBOULDER 10K citizen’s race. “Plus, I gain a lot of strength by running aerobically over rocks and tree roots and up and down steep hills.”
BoCo AT key design features:
- Outsole employs multi-directional lugs to provide optimal grip on uneven terrain
- The closed-mesh upper blocks out dirt and debris
- Upper materials have been treated with a durable water-repellent coating
- Outsole’s four-lug cushioning technology in the forefoot provides superior impact-zone protection
- Upper features a laser-perforated synthetic suede saddle for a midfoot-conforming fit
- A 3mm drop from heel to toe provides a low profile and stable ride
- Thick, non-slip laces stay tied over the long haul
- Soft, single-density EVA midsole provides optimal cushioning and comfort
- Durable rubber toe bumper protects toes from impact on rocks, roots and other trail hazards
The BoCo AT weighs just 9.6 ounces in a men’s size 9 and 8.2 ounces for the women’s size 7. It will retail for US$129 and will be available at specialty retailers and at newtonrunning.com starting from 1 November 2013.
