Following the announcement of the Nike+ Accelerator program, a new Nike+ API developer portal is now open. The portal provides tools and resources that enable developers to explore the Nike+ API. This application programming interface (API) is an interface for software components to communicate with each other. It enables developers to use their own profile and activity data – whilst including NikeFuel, running pace and distance, running routes, records, streaks and more.
The Nike+ Accelerator is currently accepting applications until 3 February 2013, from companies aiming to use the Nike+ API to ‘create products and services that will inspire athletes across a broad range of activity and health interests, including training, coaching, gaming, data visualization and quantified self.’
Nike is offering the opportunity to learn more about the program in person through scheduled ‘meet-ups’ in San Francisco, New York, Boston and Portland beginning this week. 21. For meet-up details and to apply to the Nike+ Accelerator, visit nikeaccelerator.com. For questions, email nikeaccelerator[at]nike.com. Selected companies will be contacted before the end of February, and the program will begin in mid-March 2013.
Nike has also added new mentors to the program, including Katia Beauchamp, co-founder of Birchbox; and Stephanie Tilenius, an Executive-in-Residence at venture capital firm Kleiner Perkins Caufield & Byers.
They join Stefan Olander, Nike’s Vice President of Digital Sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; and quantified-self guru Tim Ferriss among many others.
One example of an application powered by the Nike+ API is ‘Lose It!’ – loseit.com – a health and fitness application that encourages consumers to lead healthier lives through diet, nutrition and activity. Users can earn back calories into their daily diet via their NikeFuel score and their daily calorie budget.
www.nikeaccelerator.com
www.nikeinc.com
