OGIO International, innovator of ‘uniquely intelligent bags for endurance athletes’, has a new sponsorship agreement with the Jamis Hagens Bermen US Professional Cycling Team for 2013. Active as of May 12, 2013 – the commencement of the 2013 Amgen Tour of California – the agreement comes in tandem with performance successes for the team.
“We initially built relations with the Jamis Hagens Bermen Team through Laura Moen, OGIO’s Northwest Sales Representative,” said Mark Talarico, OGIO’s Global Vice President for Endurance Sports.
Continuous communication allowed OGIO to ensure the team received product prior to the start of the Tour.
“The guys love the Endurance 9.0 bags,” said Jamis Hagen Berman’s Director Sportif, Sebastian Alexandre. “We are always searching for the best equipment for our athletes and OGIO products fit that criterion.”
New Jersey-based Jamis Hagens Berman joins the Netherlands-based Argos-Shimano Race Team in OGIO’s cycling portfolio of brand ambassadors, with OGIO indicating intent for further sponsor expansion.
“Other team interest and inquiries have ensued since receiving positive exposure through our partnership with Argos-Shimano,” said Talarico. “In fact, we have recently been approached by six other major international race teams and are currently evaluating those opportunities. We love being a part of the professional cycling circuit and view the engagement as a cornerstone to our endurance division.”
OGIO International was born 25 years ago with the invention of the Locker Bag, the first innovative ‘fit to gym locker bag’ designed to keep fitness enthusiasts on the go and organized. That heritage evolved over the years as OGIO continued to design uniquely styled sports performance bags.
OGIO’s current Endurance collection was specifically designed for triathletes, runners, cyclist and fitness enthusiasts and ‘combines the ultimate in light weight yet durable materials with intelligent designs that offer the perfect combination of protection, comfort and organization.’
As a result of the innovative designs of the Endurance collection, OGIO is the official bag of choice for professional cycling team, Team Argos Shimano, and is the official bag of Ironman.
