Après Vélo and Challenge Family have unveiled an exclusive range of Après Vélo Challenge signature edition t-shirts. The tees are the first range to be released under a collaborative global licence agreement between Challenge Family and Après Vélo. The deal between the event organiser and apparel specialist will produce an ‘iconic range of casual wear that embodies the spirit and culture of triathlon and the Challenge Family.’
A release from Challenge notes that ‘Après Vélo is inspired by you, the triathlete. Your dedication, passion and commitment are at the heart of these t-shirts. With these shirts we give you a range of triathlon casual-wear that you can be proud of wearing anywhere from the pool to high street and from season to season.’
The Après Vélo team has cranked out three men’s and three women’s styles in the first range. Each distinctive garment features powerful, emotive graphics that aim to set the range apart from any other apparel in triathlon. The t-shirts introduce phrases such as ‘Flying Low’, ‘Triumph’ and ‘Tri Religion’.
The range celebrates the Challenge Family personality, passion and respect for every athlete. Together Après Vélo and Challenge Family are set to release more lifestyle-wear throughout the coming seasons.
How to get hold of the t-shirts?
For those who want to be one of the first people on the planet to wear the Après Vélo Challenge range, an exclusive pre-sale offer is now available at apresvelo.com.
For 72 hours (commencing today at 09:00 CET) Après Vélo is offering a 20% discount! Athletes can simply click online, buy one, two or even all three Après Vélo Challenge Family t-shirts and enter the discount code ‘CHALLENGE’ in the discount code box at checkout. All garments will be shipped on 23 December 2013.
This and future Après Vélo Challenge ranges will be available on-line at www.apresvelo.com and on-site in the official Challenge Family store at all Challenge Family races across the globe, commencing at Challenge Melbourne on 2 February 2014.
www.apresvelo.com
www.challenge-family.com
