Endurance sports marketing agency Wattie Ink has confirmed an exclusive sponsorship deal between pro triathlete Ben Hoffman and sports nutrition company Clif Bar. Clif Bar is a leading player in the sports bars category, providing organic energy, plus nutrition food and drink.
Clif Bar was reportedly created during a 175-mile bike ride with the simple idea that the company’s founders could make a better tasting energy bar. Clif Bar has since grown into a significant US operation and internationally distributed brand.
“We’re extremely proud and excited to welcome Ben Hoffman back for another season on the Team CLIF Bar roster,” said Eric Walle, Athlete Sponsorship Manager at Clif Bar & Company.
Walle added, “Spending quality time with Ben in Kona and at the Clif Bar headquarters last season was a real pleasure. It’s a rare athlete who can discuss world architecture or a rare Pinot one day and then bust out an Ironman win the next, but that’s Ben’s nature. We at Clif Bar are truly looking forward to watching Ben compete in 2013 and are stoked to be involved in what will certainly be a successful season.”
Ben Hoffman has packed a punch in the triathlon world in just four seasons as a pro, with 3 Ironman titles under his belt and numerous Ironman 70.3 victories. ‘The Hoff’s’ laid-back personality and unassuming confidence have helped to make him a fan favourite on and off the race course.
“I am beyond thrilled to announce my continued partnership with Team Clif Bar for the 2013 triathlon season! As an athlete who dedicates most of my days to being stronger, fitter, and faster, diet and nutrition play a major role in my success,” said Hoffman.
He added, “To have a company like Clif Bar who is always leading the way in training and racing nutrition, with a commitment to using organic and sustainably harvested products, I know that I will have something tasty and healthy to keep me fuelled up. Additionally, the investment that Clif Bar makes in its people, the planet, community, business and brands make it a company that I can fully stand behind and relate to.
www.clifbar.com
www.benhoffmanracing.com
www.wattieink.com
