Tri accessories and apparel specialist Profile Design has announced a new partnership with Challenge Wanaka, the first-stop event on the 2014 Challenge Family global tour. The event, which is slated for 18 January 2014, is billed as ‘the world’s most scenic iron distance triathlon’, and is one of 20+ events in the Challenge Family global series.
“Challenge events bring such a unique, celebratory feel to the sport of triathlon,” said Larissa Lewis, Marketing Manager at Profile Design. “Their special approach delivers a unique, indigenous feel in each market. Every race brings a special reason for us to be involved; especially with Wanaka – one of the crown jewels of the series!”
As noted by the new event sponsor, the 2013 Challenge Wanaka podium featured a full sweep of Profile Design athletes including winner Dylan McNeice, Jamie Whyte and Chris ‘Macca’ McCormack.
“Their efforts to immerse everyone into the Challenge Family – from pros, age group athletes, event partners, vendors, the local community and spectators – makes this a prime event for us to support our sponsored athletes,” Lewis added. “We couldn’t ask for a more welcoming atmosphere for our team.”
For over 25 years, Profile Design has been an industry specialist in multisport and cycling technology focusing on engineering, adjustability, fit and aerodynamics.
Profile Design offers a full line of triathlon specific components, wheels, wetsuits and road cycling components. Sister company Bellwether Technical Cycling Apparel, established in 1983 is known for high-quality road and mountain bike clothing.
Billed as the world’s most scenic long distance triathlon, Challenge Wanaka is set against the lake and mountain backdrop of Mount Aspiring National Park in New Zealand’s South Island. Described by athletes as one of the best events on the international circuit, Challenge Wanaka’s terrain, remoteness and honesty of the course makes it one of the most memorable.
www.profile-design.com
www.challengewanaka.com
