SMACK! Media – the boutique relationship Marketing and PR Agency focused on health, sports and fitness – has welcomed Karen Jayne ‘KJ’ Greenwood as Director of Publicity. An established Public Relations Executive, KJ most recently served as the Head of Public Relations for Life Time Fitness.
At Life Time, she helped shift the ‘Healthy Way of Life Company’ from an organization focused on one-off health initiatives to a highly-strategic, proactive external communications powerhouse.
KJ brings more than a decade of PR experience to SMACK! Media. She has worked for leading American brands – including The Dow Chemical Company, Fleishman Hillard and U.S. Bancorp – and succeeded with reputable public relations agencies.
In 2012, KJ was recognized as one of the Twin Cities’ 25 Women to Watch by The Minneapolis/St Paul Business Journal based on her professional achievements, leadership qualities and drive.
“I’m thrilled to welcome KJ to the team of SMACKANISTAS,” said Elisette Carlson, Founder of SMACK! Media. “Alongside fresh ideas and an ever-positive disposition, KJ brings experience and contacts to SMACK! that will immensely benefit us as a growing organization. Most important, she has the attitude and passion for execution that is grounded within our business philosophy.”
A graduate of the University of North Dakota, where she participated in Division II cross- country, track and volleyball, KJ also holds a Master’s Degree in Business Communications from The University of St Thomas.
The SMACK! Media team ‘embodies an addiction to endurance and competition both in the boardroom and the race course.’ As a running enthusiast who has trained for five marathons including the 2012 Boston Marathon, KJ fits in with the team of runners, cyclists, golfers and triathletes.
SMACK! Media is ‘a boutique relationship marketing agency that develops effective multi-dimensional brand strategy, creative development, PR and social media, with a pinpoint focus on the endurance sports, health and fitness market.’ The agency’s approach is grounded in inspiring and clear communication, strong relationships and a passion for execution.
