Three time off-road tri world champion Lesley Paterson has signed a new sponsorship deal with John Paul Mitchell Systems – ‘the world’s largest privately owned professional salon hair care company’. In a new sponsor deal, the two plan to work together to expand the Paterson and John Paul Mitchell Systems brands globally, both within the XTERRA and ITU off-road tri and on-road triathlon environments, and into the general health and fitness markets.
John Paul Mitchell Systems already has a long-term sponsorship in place with XTERRA; and the company’s commitment to the healthy living lifestyle is something that attracted Lesley Paterson – the current XTERRA and ITU World Champion.
“For me, it is important not to just find sponsorship for current and upcoming seasons, but to align with companies and products that promote a healthy lifestyle, and John Paul Mitchell Systems does just that,” said Paterson.
For Julie Solwold, Vice President, Global Sports & Events, partnering with athletes allows John Paul Mitchell Systems to expand the word ‘beauty’ to include attributes such as ‘healthy, fit and strong’ in its definition.
“Lesley is a natural fit with us as a company with her commitment to a healthy lifestyle, her passion for using her talent and skill to help people, and her desire to leave the world a better place,” said Solwold.
“John Paul’s motto is ‘success unshared is failure’ and Lesley exemplifies that,” she added.
In addition to a healthy fitness lifestyle, both Paterson and John Paul Mitchell Systems share a commitment to charitable causes. Paterson’s upcoming free three-day triathlon camp in San Diego from 23-26 July for underprivileged young adults and challenged athletes is indicative of her desire to give back to the sport she has been involved in as an international competitor since the age of 15.
Her Braveheart Bootcamp is also intended to demonstrate to participants how triathlon can help people overcome problems in other areas of their lives, whether they are personal, social or professional.
Paterson has had a sensational last 18 months, winning back-to-back 2011 and 2012 XTERRA world championships in Maui, and the 2012 ITU cross-tri world championships. She has started the 2013 season with a vengeance, winning the first three XTERRA regional championships in the United States, along with XTERRA Philippines, and a number of professional mountain bike races, including the Whiskey 50 and a World Cup race.
Paterson is soon to release a fitness DVD aimed at endurance athletes focused on developing her legendary six-pack abs, entitled: ‘Six-minute six-pack’.
www.paulmitchell.com
www.lesleypaterson.com
www.xterraplanet.com
