Sierra Nevada Brewing will be the official beer sponsor for this year’s Wildflower Triathlons Festival, produced by Tri-California Events and held on 3-5 May at Lake San Antonio in Bradley, California. The sponsorship deal will provide the tri festival’s attendees with some of America’s finest craft brews.
The partnership between Tri-California and Sierra Nevada does not just mean that the 32-year-old brewery will have its ales and lagers on hand throughout the weekend. Sierra Nevada will also have an exposition booth dedicated to sharing its innovative sustainability initiatives with festival goers.
Let it shine
The Chico, California, brewery is home to one of the largest privately owned solar installations in the US for on-site energy generation. Sierra Nevada also promotes recycling with a comprehensive waste diversion program, as well as a composting system that fertilizes the company’s two-acre garden.
Sierra Nevada expressed its enthusiasm for this partnership with Tri-California and the famous Wildflower Triathlons Festival…
“The Wildflower Triathlon is a premier tri event with some of the tougher courses out there,” said Rob DeKeyrel, Sierra Nevada’s National Events Manager. “We’re honoured to partner with Tri-California at this stunning venue and cheer on the amazing athletes who push their limits here.”
Wildflower has often been referred to as the ‘Woodstock of Triathlons’, not only boasting one of the most challenging, scenic, and popular triathlon venues in the world for triathletes, but also putting a large emphasis on the fun and highly social atmosphere for spectators.
“We’re excited to have Sierra Nevada represented at Wildflower,” said Colleen Bousman, President of Tri-California Events. “Serving their exceptional craft brews will help ensure that Wildflower will continue its tradition of being a can’t-miss event for triathlon participants and spectators.”
Wildflower
Founded in 1994, Tri-California is a production company for triathlons, marathons and multisport events. The most notable event in its portfolio is the Wildflower Triathlons Festival, which was first produced by Tri-California’s CEO and founder Terry Davis in 1983 while working for the Monterey County Parks Department.
Taking place at Lake San Antonio in Bradley, California, the Wildflower Triathlons Festival in May includes three main events: a Long Course Triathlon (middle/half iron distance), an Olympic Triathlon and a Mountain Bike Triathlon.
New for 2013 is WF2 – The Ultimate Wildflower Challenge. This involves two days of long course racing with a middle/half iron distance triathlon on both the Saturday and Sunday of the race weekend.
Other Tri-California events include: The Triathlon at Pacific Grove, Scott Tinley’s Adventure Triathlons, and the Orca Alcatraz Challenge Swim and Aquathlon. Tri-California also race directs the Nike Women’s Marathon and the Giant Race, both in San Francisco.
Founded in 1980, Sierra Nevada Brewing is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives.
Sierra Nevada has set a standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo, Porter, Stout, Kellerweis and a host of seasonal, specialty and limited release beers.
www.tricalifornia.com
www.sierranevada.com
