TYR Sport has confirmed a four-year sponsorship agreement with USA Swimming, the national governing body of competitive swimming in the United States. The deal between TYR and USA Swimming marks the first ever partnership of its kind.
The sponsor deal also follows a loss of exclusivity with USA Swimming for rival swim brand Speedo that was confirmed in December. In one of the longest-running sport sponsorships, which began back in 1985, Speedo will remain an Official Sponsor of USA Swimming – but USA Swimming has moved away from dealing on an exclusive basis.
Commenting on the TYR-USA Swimming deal, Matt DiLorenzo, Chief Executive Officer of TYR said, “We are very excited to be partnering with USA Swimming. As a United States based company, it is fitting that we work together to elevate swimming’s profile in our home country. USA Swimming has some very innovative ideas and we are enthusiastic to contribute in a meaningful way.”
TYR will serve as an official sponsor of USA Swimming through to 2016 in the categories of technical products (excluding swimsuits, swim caps and goggles) and performance apparel (excluding polo shirts, sweat suits, jackets, etc.).
“This is an exciting new day to be involved with TYR and we welcome them to our partner family,” said Matt Farrell, Chief Marketing Officer of USA Swimming. “In getting to know the team at TYR we both share the same excitement for promoting and growing the sport of swimming in the coming years.”
On an event level this partnership will build TYR’s involvement at the elite USA Swimming events such as the Phillips 66 National Championships, the AT&T Winter National Championships along with the 2016 US Olympic Trials. In addition, TYR will play a role in supporting USA Swimming Foundation initiatives such as Make a Splash and the Golden Goggle Awards.
“TYR has been an amazing partner for me in my swimming career,” added 4 x Olympic Gold Medallist and TYR athlete Matt Grevers. “They’ve helped me reach my goals and achieve success. The greatest swim team in the world just got better.”
TYR has always been committed to the betterment of the sport of swimming. Coming off a strong year, TYR marked 2012 as its biggest year in sales to date. The new partnership between TYR and USA Swimming, along with USA Swimming’s new platform, is expected to provide great promise and further the growth of American swimming.
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www.usaswimming.org
