Australia’s USM Events has freshened up its look and is now rebranded via social media as Multi Sport Festivals. The newly named Multi Sport Festivals is the new social home of the company’s six multisport events and will now replace USM Events branding across Facebook, Twitter, Instagram and YouTube via @MultiSportTri.
The company notes that social media fans should take note to tag @MultiSportTri when chatting about #NoosaTri this coming weekend.
The Noosa Triathlon Multi Sport Festival runs from Wednesday 30 October to Sunday 3 November 2013. The Noosa Triathlon Multi Sport Festival is supported by the Queensland Government through Tourism and Events Queensland as part of a growing calendar of sporting, cultural and regional events throughout the state.
USM Events is the producer of iconic premier multisport festivals at Noosa, Cairns, Mooloolaba and Geelong. The company develops and manages a range of mass participation sporting, music and entertainment events across Australia. With over 50 events and more than 200,000 competitors and participants each year, USM is one of Australia’s largest and most experienced event management specialists.
In February 2012, Ironman brand owner World Triathlon Corporation (WTC) acquired USM Events. As part of the acquisition, WTC integrated the management of its Ironman and Ironman 70.3 races into USM’s operational and management structure Down Under. USM Events staff remained on board and WTC staff in the Asia-Pacific region became integrated into USM Events.
www.noosatri.com.au
www.usmevents.com.au
